“Success is imitated if you feel passionate and good about your business. My business has grown from strength to strength because we offer a quality product and service that our customers come back again and again to experience. Why they come back is testimonial in itself, it’s a great healthy alternative to fast food on the go” JAMES MEAD –FOUNDER OF JUICE

Juice was founded by James Mead in 2004. James had travelled extensively around America and Australia where he first experienced the benefits of freshly squeezed juices and smoothies.

When James returned back to the UK, he realised that there was an opportunity to introduce something similar to what he had seen on his travels that offered a healthy alternative for people on the go. James began to research the Juice bar industry in more depth and discovered how people were incorporating smoothies and juices into there diets in order to lose weight and generate more energy. With that in mind James decided to trial his own program which consisted of replacing his normal breakfast with a 16oz smoothie and drinking a large fresh juice before lunch and before dinner. The results were amazing and within 3 weeks James had lost over a stone in weight and was experiencing much higher energy levels. After experiencing the benefits of his juicing regime James felt so revitalised and passionate about the change within himself that within 8 months he had opened his first store and the first ever Juice Bar in Leeds, West Yorkshire. Two years later he opened his flag ship store in the White Rose Shopping centre (Leeds) and within one year of trading the store was turning over in excess of a quarter of a million pounds. In 2010 Juice launched its first franchise in Harrogate, West Yorkshire. James has further plans to open another 3 stores during 2011, with a long term plan for national franchises to dominate the Juice bar industry.

Juice has earned its renowned reputation through offering nutritional, functional fresh juices and smoothies that enhance its customers lifestyles and needs. All the drinks are freshly blended to order in-store where the customer can experience first hand the goodness and care that goes into every drink.

Juice offers over 30 different smoothies and juices all made with real fruit and can advise customers on nutritional benefits in order to answer any lifestyle requirements. Whether a customer wants to build muscle, boost immunity levels or lose weight, Juice staff can help their customers make the right choice.

Franchising is a fantastic way to start and run your own business –it provides you with the opportunity to earn a high income but with the support and back up of the franchisor behind you.

Franchising offers you the expertise of a successful business model that has already established its brand and products in the market place.

Franchising lessens the risk of starting a new business, you become part of a larger organisation, you are not on your own, and you have the support and the successful foundations to succeed.

Starting a new business always carries a risk – new businesses are vulnerable. The degrees of vulnerability vary depending on:

• Skill • Financial resources • Relevant abilities • Knowledge 90% of new standalone businesses fail within the first five years where as 90% of franchises are successful! With a franchise the risk is reduced –because you are buying the experience and expertise of the franchisor. This will help you to avoid making the same mistakes that they have made during their trading life.

Benefits of Franchising:

Minimise Risk - By buying into a franchise, you have a recognised brand and a proven track business model.

Training - You will be given training programs to teach you and your staff about the operation of your business and the industry. No prior experience is required; the franchisor can provide full training on all aspects of the business.

Save Money - Savings on stock and bulk inventory will be passed on to franchisees. Corporate marketing and advertising programs provide regional exposure.

Independence supported by a known band - When you are in business on your own you can feel isolated. Franchising allows you to be your own boss with less risk.

Start up assistance - You can obtain advice when selecting sites and locations. You can also receive construction and design management support for your site.

As a Juice Franchisee you will receive the highest professional across the board training through our head office in Yorkshire and on-site training at your own store location.

Training Will Include

Training Schedule

Fundamentals This is a 1 day introduction held at our Head Office in West Yorkshire. It has been designed to introduce our systems and concepts along with store opening procedures. This is an educational training; we will discuss business planning, budgets, site locations, equipment requirements and financial issues.

Management Training
This is a 4 day management training program which is conducted at our White Rose shopping centre store. You will experience hands on training to show you the core business operations, you will study the full product range and all operational procedures. You will be educated in all management duties, responsibilities and tasks.
Pre -Store Opening
Just Prior to opening your new Juice Franchise, a Franchise Development Representative will come to your location to assist with your opening and to conduct 2 days of in-store training. Your team of staff will be educated on general store procedures, ordering, proper cleaning, opening and closing procedures etc. They will also receive blending training, till training and paper management.
Post-Store Opening
For the first 3 days of opening your new store a Franchise Development Representative will be on site to work with you and your staff. Your Franchise Development Representative, will make sure that all procedures and systems are being followed correctly and that all your questions and queries are answered. This is a crucial part of the training plan as it ensures the long term smooth running of your store.
Ongoing Support
We believe that training is a vital factor to any successful business. Juice offers a full on-going support program for all its franchisees, providing you with extra consultation and training time if you require. Juice also provides comprehensive telephone and email support. This ensures you are never left on your own and support is always available whenever you need it.

Consists of the following:

Franchise Licence
The Licence permits you to trade under the name and brand of ‘Juice’ in an exclusive location.

Operations Manual
The Operations Manual is on loan to the Franchisee during the period of the agreement, during which time it will be subjected to many updates. It is the responsibility of the Franchisee to ensure that these updates are inserted in the Manual and those pages that have been superseded are filed separately.

Training
As a Juice Franchisee you will receive the highest professional across the board training through our head office in Yorkshire and on-site training at your own Juice location.

Opening Support
In order to promote local awareness and facilitate the establishment of a new Juice location, the Franchise Representative will spend 2 days with the Franchisee at their location before opening. The Franchise Representative will provide coaching and business mentoring and be present for the first 3 days of operation.

Shop-fit Management
A project manager from Juice Franchising Limited will oversee the professional fitting of your retail location.

Marketing Materials
You will receive a supply of leaflets, loyalty cards, menu cards, posters, till cards and associated point-of-sale materials to a maximum value of £500 to help you market your Juice business.

Corporate Uniforms
Eight sets of Juice branded clothing will be supplied for the Franchisee.

Consumables Opening Stock
The Franchisee will be supplied with an initial supply of consumables, including such service items as cups, lids, straws, sleeves and napkins to a minimum value of £500 (excluding VAT).

Testimonial -Richard Crocker Franchisee –Harrogate “Offering a functional requirement to a customers needs is essential. Juice has the knowledge and business background that has been the vital foundation to my business success. Their continued support and dedication to my shop and the brands development has been first class which as a result is enhancing business growth”

Please Note:
The figures are drawn up on the assumption of an average retail Franchise. In our view, the likely initial investment of £88,500 detailed above is realistic in light of the projected earnings opportunity. Costs are also  variable and dependent upon the location of the proposed venture. Working Capital can only be a best estimate. Please also refer to the notes on the following pages.

This is your opportunity to join the excitement of running a successful business and to help more people achieve a healthier lifestyle. We are looking for hard working individuals with drive and the determination to succeed. We want to work with people who believe in excellent service and who want to deliver this excellence to its customers.

Follow these easy steps:

1) Complete the Online Request form
Complete the Online Request form at www.juice.uk.com Juice will treat your request form with the up most confidentiality. We will review all of your information; you will then be notified by a Franchise Development Representative of our approval.

2) Visit Juice Franchises Head Office
A Franchise Development Representative will schedule an interview with you at our Head Office in West Yorkshire. During this visit, you will get an introduction to the operations and training facilities. You will meet our management team and have the opportunity to visit an existing Juice location.

3) Approval
We will evaluate your financial statements and credit information. Upon approval, a franchise agreement will be delivered to you.

4) Franchise Agreement
After receiving the agreements and waiting seven calendar days, you will then send back the signed agreements along with the franchise fee of £15,000 plus VAT. At this point, you are now a Juice franchisee and are ready to get your new business open.

5) Orientation
As soon as possible, you will be required to attend a one-day orientation. At this meeting we will discuss all of the steps involved in opening your store. This will include budgeting, financing, planning, site selection, ordering, construction and much more.